Privacy policy

We process personal data and have adopted this privacy policy, which tells you how we collect and process data.

Owner and contact information 

The website is owned and published by:

Danish Standards Foundation
Address: 1 Göteborg Plads
CVR (central business register): 11733212
Tel. no.: +45 39966101

Personal data

Personal data (sometimes referred to as PII — personally identifiable information) is information that to some extent can be attributed to you. When you use our website and customer portals, or contact us by telephone, email, or answer a questionnaire, we collect and process a range of data. This is, e.g., if you sign up for our newsletter, buy a standard, contact our information centre, complete a web form, or otherwise use our online services.

Personal data submitted by you via our website may be your name, phone number, newsletter interests, subject area, or email. If it is mandatory to provide data in order to proceed, this will be marked with an * (asterisk). 

We only request information relevant to your enquiry.

Use of personal data

Danish Standards uses the personal data collected for the following purposes:

  • Customer support
  • Administrative purposes, including login to self-service portals, invoicing, and service messages
  • Targeted communication, e.g., through newsletters, invitations to technical seminars, digital advertising on social media (primarily, but not limited to Facebook and LinkedIn)
  • Market surveys
  • Personal contact
  • Marketing in general


We have taken technical and organisational precautions to protect your data against accidental or unlawful erasure, publication, loss, deterioration, unauthorized disclosure, misuse, or any other unlawful processing.

Legal basis for processing personal data

We always guard your data and process the data we receive depending on the context of the data and its nature in accordance with Article 6(1) (a), (b), and (f) of the General Data Protection Regulation. The processing of personal data may be based on:

  • consent to use your data for the purposes of information and marketing of Danish Standards’ services, e.g. in connection with consent given for registration for webinars and other events;
  • data given in connection with questions regarding e.g. our sales and customer service;
  • purchase of our services, e.g. courses, standards, handbooks, and membership;
  • contracts entered into, e.g. our online licence system, Standard Distribute.

Retention period

We store personal data for as long as it is relevant in order for us to deal with your request or where filing is required by law. After this, your personal data will be deleted.

Disclosure to third countries

As data controllers, we take good care of your personal data. It is located exclusively in data centres within the EU boundaries. However, we point out that we use cloud services from Microsoft. Being legally situated in the USA, it cannot be excluded that, as a third country, they have access in connection with support matters at Microsoft.


On our website we offer a chat function, provided by, our chatbot provider. This feature was created to help you easily find the information you are looking for and to improve your user experience. To optimize the performance of the chat function, data from interactions is collected and analyzed. We therefore encourage you to avoid sharing sensitive personal data in the chat. You can read more about how we handle and store data related to the chat function at the following link:

Your rights

You are entitled to be informed of the personal data we have registered about you; and you may at any time have the stored personal data rectified or may object to its use. Where the processing of your personal data is based on your consent, you have the right to change or revoke your consent at any time. Moreover, any personal data registered about you which we are not required by law to retain may be deleted on your request. Finally, you are entitled to receive the personal data provided by yourself in a structured, commonly used, and machine-readable format (data portability).

Please write to us at, if you want to exercise your rights.


Our privacy policy may be changed from time to time. Any changes to this privacy policy will be stated on this page and if any significant changes are made, we will draw your attention to them in a more conspicuous manner (for some services, we will inform you about changes by email).


You have the right to lodge a complaint with the Danish Data Protection Agency relating to our processing of your personal data. See contact information and read more about your right to complain here:



Information centre
Information centre Do you have any questions, requests or comments? E:
T: +45 39966140