Standards are a lingua franca, which is spoken all over the world and helps us understand things in the same way. This means that we can be sure that what we collaborate on or buy from each other matches expectations – whether this is between businesses, authorities or consumers.
For example, it is nice to have clear lines when working across borders. Standards are used worldwide, so a customer in Bahrain or Brazil can easily get an overview of the quality and characteristics of a product by using standards. Similarly, a Danish company can safely buy products produced abroad.